Privacy Policy

This Privacy Policy describes how NeatMellow (“NeatMellow,” “we,” “us,” or “our”), operated by NOBLE STORM LIMITED, collects, uses and shares personal information when you visit, use or make a purchase from our website, communicate with us, or otherwise interact with our services.

Information We Collect

Depending on how you interact with NeatMellow, we may collect information such as:

  • Contact information, including your name, email address, telephone number, billing address and shipping address.
  • Order and transaction information, including products purchased, order history, payment status, shipping information and returns.
  • Account information if you create or use a customer account.
  • Communications you send to us, including customer service enquiries and return requests.
  • Device and usage information, such as IP address, browser type, device information, pages viewed and interactions with our website.
  • Shopping activity, such as products viewed, searched for, added to cart, checked out or purchased.
  • Cookie, advertising and analytics information as described below.

Payment information may be collected and processed by our payment providers. We do not necessarily receive or store complete payment card details ourselves.

How We Use Personal Information

We may use personal information to:

  • Process, fulfill and deliver orders.
  • Process payments, returns and refunds.
  • Provide order confirmations, shipping updates and tracking information.
  • Provide customer support and respond to enquiries.
  • Maintain and improve our website, products and services.
  • Detect, investigate and help prevent fraud, security incidents and misuse.
  • Measure website performance and understand how customers use our services.
  • Provide marketing and advertising where permitted by applicable law and consistent with your privacy choices.
  • Comply with legal, regulatory and contractual obligations.

Shopify

Our online store is hosted using Shopify. Shopify provides the ecommerce platform that enables us to offer our products and services to you.

Shopify may process personal information in connection with providing its services to us and may collect information about your interactions with our store in accordance with its own privacy practices.

Cookies and Similar Technologies

We and our service providers may use cookies, pixels and similar technologies to operate our website, remember preferences, understand website usage, measure performance, prevent fraud and, where applicable, support advertising and marketing.

Some technologies are necessary for the website to function. Other technologies, including certain analytics or advertising technologies, may be subject to consent or opt-out requirements depending on your location.

Where required, we provide mechanisms that allow you to manage applicable privacy and cookie choices.

Advertising and AppLovin

We may work with advertising and measurement partners, including AppLovin, to advertise NeatMellow, measure advertising performance, understand interactions with our website and advertising, and improve our marketing.

If AppLovin advertising technologies are enabled in connection with our website or advertising campaigns, information may be collected by or shared with AppLovin for advertising, measurement, attribution, analytics, fraud prevention and related purposes, subject to applicable law and your applicable privacy choices.

Depending on the technologies used and the choices available to you, this information may include device and browser information, IP address, identifiers, advertising and tracking preferences, website interactions, shopping browsing events, products viewed or considered, cart or checkout activity, purchase information and certain contact or location information where provided and permitted.

AppLovin and other advertising partners may use information to measure advertising effectiveness and to provide or improve advertising services, including interest-based advertising where permitted.

For more information about AppLovin’s collection and use of your information visit: https://legal.applovin.com/privacy/.

How We Share Personal Information

We may share personal information with third parties when reasonably necessary to operate our business and provide our services, including:

  • Shopify and ecommerce technology providers.
  • Payment processors and financial service providers.
  • Shipping, fulfillment and logistics providers.
  • Customer service and technology providers.
  • Analytics, marketing, advertising and measurement partners, which may include AppLovin.
  • Professional advisers and service providers supporting our business.
  • Government authorities or other parties where disclosure is required by law or reasonably necessary to protect legal rights, safety or security.

We may also disclose information in connection with a merger, financing, acquisition, restructuring, sale of assets or similar business transaction, subject to applicable law.

Your Privacy Rights and Choices

Depending on where you live, applicable law may provide you with rights regarding your personal information. These may include rights to request access to, correction of, or deletion of certain personal information, to receive a copy of certain information, or to opt out of certain uses or disclosures of personal information.

Some U.S. state privacy laws may also provide eligible residents with rights concerning the sale or sharing of personal information or the use of personal information for targeted advertising.

We will not discriminate against you for exercising privacy rights available to you under applicable law.

To submit a privacy request, contact us at service@neatmellow.com. We may need to verify your identity before completing certain requests.

Your Privacy Choices

Where applicable, our website may provide privacy controls that allow you to manage certain uses of cookies or personal information for advertising purposes.

We also honor applicable privacy choices and opt-out signals as required by law and as supported by the technologies used on our website.

Data Retention

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to provide our services, maintain business and transaction records, comply with legal obligations, resolve disputes and enforce agreements.

Retention periods may vary depending on the type of information and the reason it was collected.

Security

We use reasonable administrative, technical and organizational measures designed to protect personal information. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

Children’s Privacy

Our website and products are not directed to children, and we do not knowingly collect personal information from children in violation of applicable law.

If you believe a child has provided personal information to us inappropriately, please contact us at service@neatmellow.com.

International Users

Your personal information may be processed in countries other than the country in which you live, including where our service providers operate. Where required by applicable law, appropriate safeguards may be used for international transfers of personal information.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices, technologies, services or legal requirements. The updated version will be posted on this page.

Contact Us

If you have questions about this Privacy Policy or would like to exercise an applicable privacy right, please contact us at service@neatmellow.com.

NeatMellow is operated by NOBLE STORM LIMITED.

NOBLE STORM LIMITED
FLAT/RM 01-07 22/F
CEO TOWER
77 WING HONG STREET
CHEUNG SHA WAN
KL